Contour

ROLE
LEAD BRAND & VISUAL DESIGNER

MARKETS
AUSTRALIA
DATES
Oct 2025 — Current

CHANNELS
IDENTITY · GUIDELINES
WEB · CAMPUS · OOH
 
 

OVERVIEW

Contour runs three services, Education, Medprep and Testprep, each meeting students at a different stage of their academic journey. The old brand felt disconnected from where it was showing up, and it looked different everywhere it appeared.

 

The refresh brings all three sub-brands under one Contour umbrella: a simple, scalable, student-centred identity built around the mission of reshaping education, one student at a time.

 
 

THE STAND-OUT

+70%

Enrolments year on year, during the rollout

3 → 1

Sub-brands brought under one master brand

8 → 15

Campuses, from Victoria to Australia-wide
 
 

RESPONSIBILITIES

Led the refresh end to end. The brief and early direction came from leadership; I redesigned the identity and built the system, from the wordmark and sub-brand architecture to colour, typography, shape language and the rules for applying them. I also started Contour’s illustration library and designed the new website. The rollout is ongoing across campuses, digital and print.

 
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