Afterpay
SENIOR DESIGNER
MARKETS
AUSTRALIA NORTH AMERICA
SEP 2023 — MAR 2024
CHANNELS
DIGITAL · SOCIAL
IN-APP · OOH
OVERVIEW
As Senior Designer at Afterpay, I worked across both the Australian and North American markets, delivering high- impact creative for seasonal, retail, and platform campaigns. While based in Australia, I partnered closely with the North American team to ensure regional relevance and consistency across global executions.
The brand’s bold, Gen Z-first tone allowed for a strong creative voice and my role was to ensure that extended seamlessly across digital, social, and in-app moments.
THE STAND-OUT
Conceptualised and delivered an OOH ‘Troll’ campaign, driving brand awareness in the real world.
RESPONSIBILITIES
Led design on key campaigns including Afterpay Day, Back to School, and ongoing brand content for retail and platform channels. This included art direction and rollout of App Store promotional cards, EDMs, digital banners, paid ads, and in-app content. I also conceptualised and delivered a OOH ‘troll’ campaign, helping drive brand awareness in the real world. Alongside hands-on execution, I collaborated with product, strategy, and marketing teams to streamline creative output across regions.
