Overview
The Oodie’s overall mission is to be the leader in loungewear, having a product offering catering to all. This was the brand’s first venture into something outside of the wearable blanket space and I was tasked with executing a campaign that conveyed themes of comfort, fun inclusivity and quality.
Responsibilities
Working alongside the Head of Content we concepted the ideal shoot and rollout of this campaign, working together to ensure the businesses needs were met but also to ensure that we developed something we were proud of. I helped direct the shoot and was responsible for creative execution across eDM, digital and social channels.
