Marlo
BRAND DESIGNER
MARKETS
AUSTRALIA
2020
CHANNELS
IDENTITY · PACKAGING
GUIDELINES
OVERVIEW
Marlo provides tailored products that focus on protecting, replenishing and fueling surfers in a holistic manner to enhance recovery and improve performance. Providing the surfer with piece of mind knowing they have looked after their body internally and externally.
The products are formulated in mind with health-conscious surfers ensuring that products are reef safe & all natural.
THE STAND-OUT
A full surf-wellness identity, from logo to packaging, built in three months alongside the founder.
RESPONSIBILITIES
Full brand identity development including guidelines, logos, colours, patterns, tone of voice, application and packaging. This project took around 3 months to complete. Working alongside the founder, we were able to identify competitors and develop the Marlo look and feel into its own lane for cut-through but also resonated with the target demographic.
