Overview

Barry is a personal project of mine. This brand is designed to inspire confidence in young men and remove the boundaries between traditional and casual office attire. From it’s inception, the customer experience has been top of mind for me, ensuring that every detail and touchpoint of the brand from first view to package arrival is the best it possibly can be.

Responsibilities

I’ve built this brand from scratch, so working alongside people who know far more than me when it comes to things like pattern making and garment manufacturing all the way through to the marketing side of eDM’s, photoshoots, styling, branding and printing of all creative assets.