Bamboo

OVERVIEW

Bamboo are an Australian cryptocurrency platform with a sole purpose of simplifying crypto investing. The brief for this project was to generate collateral that could sit OOH and on meta that was simple enough to communicate a message but engaging enough to hold people’s attention.

Everything is done in app, with no desktop UI. So we knew that phone screens had to be prominent.

RESPONSIBILITIES

Working alongside a creative director, I built phone mockups with screenshots that effectively communicate Bamboo’s message. The animations were the key to holding that engagement as the artwork remains elegantly simple. A combination of keyframes, sound effects and music are what pull this all together.