Overview

As Senior Designer at Afterpay, I worked across both the Australian and North American markets, delivering high-impact creative for seasonal, retail, and platform campaigns. While based in Australia, I partnered closely with the North American team to ensure regional relevance and consistency across global executions. The brand’s bold, Gen Z-first tone allowed for a strong creative voice and my role was to ensure that extended seamlessly across digital, social, and in-app moments.

Responsibilities

Led design on key campaigns including Afterpay Day, Back to School, and ongoing brand content for retail and platform channels. This included art direction and rollout of App Store promotional cards, EDMs, digital banners, paid ads, and in-app content. I also conceptualised and delivered a OOH ‘troll’ campaign, helping drive brand awareness in the real world. Alongside hands-on execution, I collaborated with product, strategy, and marketing teams to streamline creative output across regions.