2XU TRAIN SMARTER CAMPAIGN
For the last 2 years, I've worked as a graphic/digital designer for the Australian sportswear company 2xu.
My role consists of generating end to end creative solutions for a global, wholesale and Australian retail channels.
I work as a part of an in-house marketing team to develop collateral for our Australain and New Zealand retail stores as well as bi-annual sales catalogues, product specific rangeboards and hero videos as sales tools for our global sales teams to sell into the international markets.
CAMPAIGN OVERVIEW
As excitement builds for the season opener for Australia’s national ball-sports competitions, our task was to educate athletes across Australia what 2XU sports compression can do for them.
2XU Compression is engineered for sport. Developed for the beginner to the elite, 2XU garments take everybody beyond what they thought possible; enabling them to recover faster and perform better.
Built in-house at 2XU for various national retailers of sports apparel and equipment, this campaign combines photography, digital, in-store signage and POS assets.
THIS SEASON TRAIN SMARTER AND WIN EASY
