2XU BRING THE HEAT CAMPAIGN
For the last 2 years, I've worked as a graphic/digital designer for the Australian sportswear company 2xu.
My role consists of generating end to end creative solutions for a global, wholesale and Australian retail channels.
I work as a part of an in-house marketing team to develop collateral for our Australain and New Zealand retail stores as well as bi-annual sales catalogues, product specific rangeboards and hero videos as sales tools for our global sales teams to sell into the international markets.
CAMPAIGN OVERVIEW
As a fully integrated digital and retail in-store presentation, the HEAT campaign talks to its audience through photography and video across online, social and retail channels with goal to champion the HEAT product story.
We are proud to present HEAT: a product collection that has been researched, independently tested and proven to deliver real consumer benefit in an array of cold weather conditions. This is point of difference was our motivation to push the boundaries of the brand, disrupt our audience' expectations, and deliver something new and exciting.
BRING THE HEAT
